For over 25 years, L’Alliance New York (formerly FIAF) has hosted a Bastille Day street fair on Madison Avenue celebrating the Fête Nationale Française. This is New York City’s largest public
celebration of Bastille Day, drawing crowds in excess of 30,000 people. Building off the new brand identity created by Pentagram, I designed a visual identity for this year’s festival. I also created a number of marketing assets including social media posts, OOH guerilla ads and bus shelters, event signage, street banners and more.
Bastille Day
Event Branding, OOH Advertising, Social Media,
OOH Advertising
Event Branding
Credits
The L’Alliance Brand Identity was created by Pentagram led by partner Eddie Opara). The Project team included Jack Collins, Ruben Gijselhart, Nick Tallent, Ruairi Walsh and Cristina Giménez.
The duo of primary brand typefaces (Inferi and Rules) is from Blaze Type.
Merci à
Anne Saboye, Design Manager
Suzanne Zudick, VP, Marketing & Communications
Bader AlAwadhi, Marketing Director