The Annual Prophet Brand
Relevance Report
About
The Prophet Brand Relevance Index (BRI) is an annual report that ranks brands by relevance to consumers' lives–the only ranking of its kind based on direct consumer research. The 2021 edition surveyed 13,000 people across the US, considered 228 brands, and was published as a 40-page report accompanied by a dedicated microsite and social campaign.
Over multiple editions of the BRI, I designed the full PDF report, prototyped the microsite in Figma for our developers, and created all social media assets and advertisements.
Scope
Digital Marketing Design
Motion Graphics
Web Design
Editorial Design
Editorial Design
Report Microsite
Social Media
“From the website to the report to social assets and more, Abby brought design concepts to life that were artful and practical – all while staying connected to the core of the storytelling. I was also impressed with Abby’s ability to manage multiple projects under tight deadlines and deliver high-quality work.”
Julia Dennison
Marketing Director, Solutions
Prophet
Credits:
Danny Rivera, Senior Developer
Manny Quizhpi, Web Developer
Julia Dennison, Marketing Lead
Stren Pipkin, Creative Director