Masterworks
About
Masterworks is the first and largest online art platform that lets you invest in multimillion-dollar works of art by artists like Basquiat, Picasso, Banksy, and more. As one of only two designers on the team, I worked on a variety of projects, including social media design, advertising, email marketing, pitch deck creation, art market research and trend analysis, and photo editing.
Scope
Social Media
Marketing Design
Advertising
Social Media
I was responsible for creating at least one social post a day. I would begin by researching recent art auction results, quotes from famous artists, or interesting stories in art history that I felt would resonate with our audiences. After pitching my idea to the Creative Director, I would then design the post. I was also responsible for writing the captions, adding hashtags, scheduling, and reporting back on engagement and any key takeaways.
Advertising
I also created both paid social and display ad campaigns that reached over 500K viewers.
Credits
Hai Minh Tran, Co-Founder and Chief Product Officer