Masterworks
About
At Masterworks, an early-stage art investment platform, I worked as part of a two-person creative team alongside the Creative Director – owning social media design and contributing to paid and display advertising campaigns that reached over 500K viewers.
As a startup, Masterworks was still developing its visual identity. I had the freedom to make independent typographic and layout decisions, while also establishing consistent visual patterns across multiple marketing assets.
Scope
Social Media
Marketing Design
Advertising
Social Media
I was responsible for creating at least one social post a day. I would begin by researching recent art auction results, quotes from famous artists, or interesting stories in art history that I felt would resonate with our audiences. After pitching my idea to the Creative Director, I would then design the post. I was also responsible for writing the captions, adding hashtags, scheduling, and reporting back on engagement and any key takeaways.
Advertising
I also created both paid social and display ad campaigns that reached over 500K viewers.
Credits
Hai Minh Tran, Co-Founder and Chief Product Officer