Bastille Day 2024
For over 25 years, L’Alliance New York (formerly FIAF) has hosted a street fair on Madison Avenue to celebrate the Fête Nationale Française. This is New York City’s largest public celebration of Bastille Day, drawing crowds in excess of 50,000 people.
The Challenge
The challenge was to create an identity for Bastille Day that respected the new brand guidelines, while remaining festive and adaptable for various marketing materials.
Event Branding, OOH Advertising, Social Media,
The design for this event was inspired by the paper cutouts of French artist Henri Matisse. There are moments when the forms and type interact to create depth on an otherwise flat surface. The organic shapes also allowed for flexibility when designing for different outputs. I decided to incorporate blue, pink, and white from our brand color palette to represent the French flag colors. The result is a design that’s both playful, dynamic, and unexptected while remaining on brand.
OOH Advertising
Event Branding
Credits
The L’Alliance Brand Identity was created by Pentagram led by partner Eddie Opara. The Project team included Jack Collins, Ruben Gijselhart, Nick Tallent, Ruairi Walsh and Cristina Giménez.
The duo of primary brand typefaces (Inferi and Rules) is from Blaze Type.
Merci à
Anne Saboye, Design Manager
Suzanne Zudick, VP, Marketing & Communications
Bader AlAwadhi, Marketing Director